Re-branding. Icomex, the MICE event in Mexico and LATAM, is to be re-branded as ibtm latin america joining the global portfolio of ibtm events all of which were re-branded at the end of last year. ibtm latin america will sit as part of the Reed Travel Exhibitions global portfolio of meetings, incentives and events exhibitions and serve the Latin America region including south and central America.
The current local expertise and knowledge of the team based in Mexico City, will now be supported by the ibtm portfolio around the world operating and organizing 8 events on 5 continents as well as being part of the Reed Travel Exhibitions (RTE) portfolio of events.
“With the change of name, we are truly part of the international ibtm events portfolio and specifically we can now adopt many of the brand values that support each event. For example, the global themes for the ibtm knowledge programme can be used specifically for our region, combining local and regional emphasis as well as an international flavor. Equally we will benefit from the expertise in delivery of world-class Hosted Buyer programmes and have access to the ibtm and RTE sales network so that we can further grow our exhibitor and planner community”. Said David Hidalgo, ibtm latin america Show Director.
At the same time, the team based in Mexico City will provide dedicated local and regional knowledge and expertise to the global portfolio, building the database of domestic and regional planners and suppliers who are looking to expand their businesses around the world and who will be able to apply as Hosted Buyers to other events in the portfolio.