Chicago. The Professional Convention Management Association (PCMA), with support from the PCMA Education Foundation, announced the launch of the “Industry Business Forum for Local Leaders” series.
The invitation-only program is designed for global convention center and DMO executives and their local Board members and policy makers, with programming focused on how strategic industry business issues impact their organizations and local communities. PCMA’s 2012 CEO Summit was the original incubator for the Forum series project – born out of lively discussion between leaders in destination and facility management focused on industry needs and information gaps.
The Forum program content was developed by PCMA staff and leadership along with the professional support and guidance from Bruce MacMillan, CA chief executive of Bandwidth Management, his new business venture focused specifically on DMOs, and Roger Rickard, founder of Revent and known industry advocate. MacMillan and Rickard will also function as the program moderators and will lead the panel discussions with noted industry leaders and client executives. “Bruce and Roger are the ideal contributors and facilitators for this program,” said Deborah Sexton, PCMA President and CEO.
Forum invited participants will be able to channel their energies into a series of direct confidential and informational dialogues with top industry experts as well as through group format discussions and case studies with their peers from around the world. Attendees will leave the Forum with key business knowledge on global industry trends and tools to articulate and deploy messaging on the value of the meetings industry in their respective community leadership roles as well as an enriched and ongoing network of global industry contacts.
The first “Industry Business Leader Forum for Local Leaders” will be held on Sunday, January 13, 2013, in Orlando Florida, at the Hilton Orlando and is sponsored by IMEX America.