Poken announced a new partnership with Reed Exhibitions, which will see an expansion of the event platform's services previously provided and an integration with Reed’s global online event management platform.
The Poken event technology platform will be employed throughout ibtm america 2016. Poken's on-site registration and badge-printing software will be deployed on large touchscreen tablets wirelessly connected to printers, providing attendees with fast registration, badge retrieval, and a printed individual meeting schedule.
Poken will also be used to track buyers' attendance at their scheduled meetings. All attendees will receive a Smart Badge which they will use to check into their meetings by touching a small iBeacon & 3G-connected reader embedded in a coaster on each meeting table. These readers are unique to Poken, who had been deploying them to provide advanced lead-generation and digital content delivery solutions to large exhibition clients worldwide. Poken will also provide the event's mobile app.
This year, ibtm america 2016 will take place June 15-17 at The Gaylord Opryland Resort & Convention Center in Nashville, Tennessee.