Seoul’s public and private sectors have strengthened ties over the past month through a series of initiatives designed to make the city more accessible to international business events hosted in the city and their participants. This includes a boost in membership in October for the Seoul MICE Alliance (SMA) ahead of the SMA Annual Meeting set to review local industry progress, along with joint activities by SMA members aimed at boosting Seoul’s global convention profile.
In October 2016, the SMA gained 36 members, bringing the total to 230. Described by an STO official as “a driving force behind the growth of Seoul’s MICE industry”, the alliance strives to build cooperation between government and private enterprise so as to boost Seoul’s MICE competitiveness. In addition to offering rates and services to event planners, SMA members also work with Seoul City to promote the capital’s meetings offerings.
This year’s SMA Annual Meeting will take place at the Four Seasons Hotel Seoul on November 24th. Scheduled events include workshops, presentations and discussions on the past and future of the SMA, official induction of new members, and entertainment.