"Solar Tree". Serbia Convention Bureau (SCB) continues to introducing innovations in digital marketing applied to MICE industry. Exclusively, at the EIBTM fair, Serbia Convention Bureau announced the campaign for the year 2013, which will be about synergy of sustainability, innovation and MICE.
In partnership with “Strawberry Energy” team, the SCB presented the Mini Strawberry Tree - a solar energy charger which will enable the delegates to re-charge their mobile devices, check the emails as the Strawberry tree serves as a Wi-Fi spot, too, browse the pictures of major venues and hotels in Serbia, solve a puzzle and get some fun after busy schedules – and, simply network under the shade of this unusual tree.
At the UNWTO Global Summit on City Tourism held in Istanbul from 14-16 November, the Strawberry Energy Concept developed by the National Tourism Organization of Serbia was awarded the second runner-up in the category of UNWTO Award for Excellence and Innovation in Tourism.
Established in 2007, the Serbia Convention Bureau has undergone several stages starting from establishing partnership with all relevant stakeholders in events sector, creating the association program with the representatives of scientific institutions in the country, to developing marketing strategies to help promote Serbia as an attractive and excellent value for money destination. Over the period of 6 years, Serbia has rapidly improved its position on ICCA rankings, becoming the fastest growing meeting destination in Europe. In 2011 Serbia took the 42nd place in the world, and 24th in Europe (with 55 meetings held), while Belgrade, Serbia’s capital is among top 50 meeting destinations in the world.