ibtm world introduces the Technology & Event Services Zone this year and is also expecting growth of their Innovation Zone. The Innovation Zone is expected to have many new exhibitors, featuring interactive experiences, demonstrating solutions, applications and technologies all geared to solving specific meetings and events industry challenges.
For the first time, Event MB will partner with ibtm world to run the Technology and Innovation Award, considered to be the leading industry barometer of ideas and solutions showcasing the most innovative international companies shaping the future of events.
Graeme Barnett, Senior Exhibition Director of ibtm world added: “We have a long history of supporting the event technology community at ibtm world as it is vital to the future of the events industry. Live demonstrations, hands on sessions and education will all be part of the showcase of products and services. The Tech and Innovation Award with Event MB will also identify 10 of the latest start ups in the industry and support them towards a greater industry presence and potential. They will all be at ibtm world this year”.