Dublin. The Convention Centre Dublin (The CCD) has launched a new fully responsive website. To ensure that all visitors receive the optimal user experience, regardless of whether they are viewing theccd.ie on a desktop, tablet or mobile, the new site automatically adjusts the display based on the screen size of the device it’s viewed on. It also incorporates a host of new features.
Having seen that visitors accessing theccd.ie from tablet and mobile devices had increased by over 100% since 2011, The CCD decided to move to a responsive design to reflect the changing needs of its website users. The multi-award winning venue is one of only a handful of convention centres in the world that have adopted this new approach to website design.
The CCD’s CEO Nick Waight comments “There’s no doubt that increased smartphone and tablet penetration is changing how consumers search for products and services. We want our clients and delegates to get the best possible experience of The CCD, and this includes the virtual impression they get before they ever set foot in the building. The new site not only acts as an information portal, but also as a vehicle to reflect our brand and culture, so visitors not only get a sense of what we do, but who we are.”
The CCD also took this opportunity to rebuild its website from the ground up. By focusing on increasing simplicity, improving content structures, refining navigational flows, and adding ‘swipe and tap’ functionality, the new site has been streamlined and de-cluttered. “Our aim was not only to create a very visual, progressive design, but also to ensure the new site benefits all of theccd.ie’s different users. So an event organiser on their laptop overseas, or a conference delegate in the venue on their mobile, can find the information they’re searching for on our website quicker and easier,” comments Elaine Phillips, Head of Marketing and Communications at The CCD.
The new responsive site also incorporates a range of new user-friendly features. To help facilitate the event planning process for clients, the site includes a mobile-friendly Google 360 degree tour of the building, as well as downloadable floorplan factsheets for every room. While the inclusion of more images and photo galleries let organisers see how the venue’s ‘blank canvas’ rooms and halls are brought to life to stage world-class events.
In addition, The CCD has redeveloped its ‘Destination Dublin’ section of the website which is focused towards event delegates. Now titled ‘Visiting’, this section features an interactive map, where visitors can get a sense for how compact and accessible the city of Dublin is. To help them plan their stay and get the most out of Ireland’s lively capital city, visitors can use this map to explore the various facilities and attractions, including many restaurants, bars and hotels, that lie in the vicinity of the venue. As The CCD hosts over 250,000 delegate days a year, the new map also gives local businesses the opportunity to promote their services directly to this audience.