Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), which conserves and promotes the emirate’s heritage, culture and traditions, has launched a new worldwide promotional campaign aimed at encouraging travelers to experience Abu Dhabi’s ‘extraordinary stories.’ The campaign will be rolled out internationally from November 1st and will primarily focus on Abu Dhabi’s core markets of the UAE, India, China, the UK, Germany, USA and the GCC. Other markets will be activated through PR activities run via TCA Abu Dhabi’s overseas offices.
Following an eight-month development process, the campaign comprises a two series television commercial dedicated to GCC and international markets which will be broadcast and run across TV networks, digital channels and in-flight entertainment systems.
“It tells the extraordinary story of Abu Dhabi, from its ancient past to its modern wonders, guiding audiences through breathtaking natural environments and exhilarating experiences,” explained His Excellency Mohamed Khalifa Al Mubarak, Chairman, TCA Abu Dhabi.
The campaign, according to TCA Abu Dhabi Director General, His Excellency Saif Saeed Ghobash, has been aligned to a go-to-market strategy of prioritising source market channels according to their travel booking preferences and periods.