Dubai Business Events (DBE), Dubai’s official convention bureau, honoured 45 members of its ‘Al Safeer’ programme for their efforts in helping to bring international conferences and events to the city, at its annual Congress Ambassador Networking event at the Conrad Hotel in Dubai on 1st March. The event brought together over 200 ambassadors, including prominent doctors, scientists, businessmen and government officials from across the Emirate.
During the event, DBE reflected on a year of success and growth for the business events industry, providing an update on key highlights from 2016, outlining the bureau’s plans of attracting and hosting international conferences in Dubai in 2017 and highlighting the key role that the Al Safeer Programme ambassadors play.
Commenting on the event, Steen Jakobsen, Director of Dubai Business Events, added: "The Al Safeer Programme consists of a powerful network of inspiring individuals, both UAE Nationals and expatriates working in Dubai, who are advocates for Dubai’s business events industry. The programme galvanises their competencies and allows them to leverage the impartial services provided by DBE to bid for and ultimately bring the full spectrum of business events in their field to Dubai. This has enabled us to drive the growth of business tourism in Dubai and maintain its position as a top conference destination on a global scale."
Translating to "The Ambassador", the Al Safeer Congress Ambassadors Programme was established by DBE in 2010 with the aim to engage Dubai based scientists, business professionals and organizations and tap on their expertise and connections to identify and attract conferences and meetings to Dubai. Al Safeer Ambassadors range from pioneering subject matter experts and leading academics to innovative surgeons and prominent people in UAE business who are committed to driving awareness about Dubai as a thriving business events destination and global knowledge hub.