Barcelona. In support of the growth and renewed confidence in the business travel sector, the Business Travel Pavilion at the meetings and events tradeshow EIBTM is to be part of the new floor layout for EIBTM 2013 with a dedicated area, bite size education and special features to enhance the experience of buyers and suppliers.
Recent research conducted by the World Travel & Tourism Council reported that business travel currently accounts for 24% of travel and tourism’s contribution to GDP overall. The same report predicts that business travel spending will grow by 3.1% globally in 2013 to EUR 814.4 billion, highlighting the increasing business potential of this sector.
Graeme Barnett, Reed Travel Exhibitions, EIBTM Event Director said, “Business confidence is up as many reports and surveys have shown over the past few months. As companies need to compete in the global economy, so they invest in business travel, which is an intrinsic part of the international meetings industry. Our research following EIBTM 2012 highlighted that 56% of our Hosted Buyers had a direct involvement in business travel, demonstrating the need for a specialist area, such as the Business Travel Pavilion, to support this sector,” concluded Barnett.
The Business Travel Pavilion provides a dedicated area for exhibitors to meet with buyers who have responsibility and proven budget for business travel, and includes dedicated education content. EIBTM 2013 will take place from 19th – 21st November, a week earlier than in previous years. The EIBTM Forum will take place the day before the exhibition on 18th November.