Not only has there been a growth in the number of Asian exhibitors at German trade fairs, many other EU countries have been more present in Germany’s exhibition landscape as well, claims AUMA, the Association of the German Trade Fair Industry. Around 10% more companies attended in comparison to the equivalent previous events from South, East and Central Asia alone. China contributed to the increase from Asia overall with a growth of 12%.
Remarkable rates of increase were also seen from the Middle East (+14%), Africa (+6%) and Latin America (+4%). EU countries also produced a 4% rise. The presence of exhibitors from Australia and Oceania rose by more than 10%, other Asian countries such as India (+12%) and Japan (+10%) were also on the list of growing numbers. North America and non-EU European countries, on the other hand, have only shown an increase of 1% each. Numbers from Thailand and Indonesia even fell by 9% and 4%.
Italy, with 12,735 event participations, was the biggest exhibitor nation at Germany’s international and national fairs in 2015, followed by China (12,395).
China also lost its 2014 top spot in terms of exhibitor numbers, which was reclaimed by Italy now accounting for nearly 13,000 participations. Italy’s number of exhibitors rose by a further 6% in 2015, so have those of other EU countries, the reason for this in some cases being that the exhibition landscape at home has grown thinner and companies are using Germany as a platform for exports not only to Germany itself but to other countries too.