The Professional Convention Management Association (PCMA) has announced the formation of two new Regional Advisory Boards for the EMEA and APAC regions to help guide its global expansion. Announced at its flagship annual Convening Leaders event, the PCMA has also released the appointment of Luca Favetta as its first EMEA Regional Business Director. Based in Switzerland, Luca joins PCMA after a substantial career in corporate events, having led global teams for HP and SAP. The appointment for APAC is still pending.
The new advisory boards have been established in two key regions – Europe, Middle East, Africa and Asia Pacific. They will help the PCMA develop its presence in these markets as it seeks to establish itself outside of its North American core business. Headquartered in Chicago, the PCMA has partners around the globe and activities across 37 countries. The new Regional Advisory boards will collate that activity into regional groups and act as a sounding board for the Business Events industry, in these markets.
The PCMA will seek feedback from the Regional Advisory boards to help guide their rollout of educational products and services to the business events industry. The advisory boards will be staffed on a volunteer basis and the membership term of office will be for 12 months with an option to extend for a further 12.