The Barcelona International Convention Centre (CCIB) hosted a total of 112 events in 2016. These attracted 537,384 visitors, up 12.14% from the previous year.
In terms of business volume, the CCIB posted revenue of €35.6 million, a record increase of 19.5% (€29.8 million in 2015).
"The clear improvement in the national market and the extraordinary behaviour of the international market, along with confirmation of Barcelona as a top-notch tourism destination, particularly for business tourism, have been key," explained CCIB Managing Director Marc Rodríguez.
The centre’s occupancy rate – with an economic impact of more than €3.3 billion since it opened in 2004 – benefits from Barcelona’s positioning in financial/economic terms and as a city of knowledge, as well as from its facilities and leisure and cultural offering. As a result, 40% of the events held at the CCIB in 2016 were international, making up 88% of its income. One significant figure is the CCIB repeat clientele rate. The number of recurring events rose to 46.4%, making up 56.65% of the total business volume and pointing to positive growth in the future.
Noteworthy among the events held in 2016 include the Gartner ITXpo Symposium (7,800 participants), the pre-Mobile World Congress event Samsung Unpacked (5,000 participants) and the Openstack Summit 2016 (5,200 participants). In terms of congresses, the CCIB continues to be the benchmark location for large international medical and scientific events, including CIRSE (6,700 experts in cardiology), EANM (6,300 experts in nuclear medicine), NIPS (4,800 experts in neurology) and ESMO (3,200 experts in oncology).
In 2017, the CCIB expects to maintain the positive results seen in recent years, both in terms of revenue and number of events and participants. The latter is expected to hit the 500,000 mark. The increase in returning clients is worth noting, now making up more than 50% of all events held and of business revenue.
The Barcelona International Convention Centre is one of the largest conference centres in southern Europe, with the capacity to host events with up to 15,000 delegates.