Washington. The Destination Marketing Association International (DMAI) released the “2013 Digital & Mobile Marketing Toolkit”, an 84-page e-document offering a comprehensive analysis of current mobile and digital marketing trends and consumer behaviors shifts as it relates to the travel and tourism industry.
"Rapid technology growth and shifting consumer behavior in the digital space has permanently changed the way consumers research and plan trips," said Greg Edwards, DMAI Board Chair and President & CEO of the Greater Des Moines Convention and Visitors Bureau. "This toolkit was developed to help destination marketers adapt to changing technologies and best use them to inspire more people to travel, experience and spend in destinations throughout the world."
Highlights of the 2013 Digital & Mobile Marketing Toolkit include:
"Now more than ever, DMOs must demonstrate their value in driving consumer demand to key stakeholders," said Michael D. Gehrisch, DMAI President & CEO. "The fast-paced growth within the social space requires constant innovation from destination brands in order to inspire more consumers to travel, stand out among competitors, and earn a measurable return on their investment."
The toolkit is now available here.