The Catalunya Convention Bureau showcased the Catalunya Meetings & Sports project in Madrid, positioning Catalonia as a key destination for sports-related business events. The event featured presentations from Circuit de Barcelona-Catalunya, Lloret Turisme, Baix Llobregat Convention Bureau, and Sitges Convention Bureau, providing a comprehensive overview of the region’s infrastructure, sports facilities, and tailored services.

Catalonia: A Global Hub for Sports and Business

Catalonia is home to nearly 1,400 sports companies, generating over €6.5 billion in revenue and employing around 32,000 people, representing 2% of the region’s GDP. Barcelona ranks among the top European and global cities for sports startups and sports events, hosting major international congresses and professional meetings. Events such as the Sports World Congress (February 3–5) and the European Sports Business Congress (October 7–10) reflect Catalonia’s growing reputation as a key destination for the sports industry and corporate events.