Moving and shaking. “It‘s like a bid for the Olympics,” says a happy Philipp Murmann of the Schleswig-Holstein Research Forum. “We are happy to announce that after Kiel 2011 we will be hosting the event again in 2022.” He means the national finals of the young researchers’ contest “Jugend forscht”, which will come to Lübeck for the first time from...

Centenary. “The legacy of the Bauhaus movement plays a key role in the attractiveness of cultural tourism in Germany,” says Petra Hedorfer, CEO of the German National Tourist Board (GNTB). The centenary of the founding of Bauhaus in Weimar takes centre stage in the GNTB’s global theme-based campaign in 2019. Hedorfer is convinced of the innovative...

New strategy. Germany’s international competitiveness depends on developing its digital infrastructure. Following its meeting on digitalisation at the Hasso Plattner Institute in Potsdam on 15 November 2018, the German cabinet approved a new digital strategy: 3 bn euros will be invested by 2025 in making Germany a leading centre of research into...

Added value. “Event agencies don't have much idea about anything nautical. As an agency for events on the water, we handle the nautical part and act as the event manager on board,” says Felix Eisenhardt. The Managing Director of the “seminar ship” exceeded expectations by some distance in the ship's first season in 2018 and is offering 360 sqm of...

Successful premiere. For the 150 who attended, the first MICE Club TechXperience was certainly worthwhile. In the main hall of the kING convention centre in Ingelheim on 4 December 2018, they witnessed how new technologies can optimise the planning and implementation of events. On the light-filled upper floor of the kING, the Swoofle Workshop Area...

Focus on distribution. “Brands need clarity, empathy and consistency to provide an experience. Stories with a wow factor are often retold.” The keynote speech of Oliver Loh kindled the enthusiasm of the nearly 140 delegates at the 2018 HSMA MICE Day at the Palatin conference hotel in Wiesloch. Loh, the Strategic Planning Director at Saatchi &...