Experts’ Corner: Five Questions for Deborah Rothe

Experts’ Corner: Five Questions for Deborah Rothe

by | 03.03.2023 | Industry, Spotlight

How important is the MICE industry at ITB Berlin?MICE has always been an important part of ITB Berlin, as has business travel. The VDVO [a German association of decision-makers in the meeting and event industry], our official MICE partner, will have a big presence at...
Five Questions for Florian Müller

Five Questions for Florian Müller

by | 10.11.2022 | Industry, Spotlight

CIM: Mr. Müller, everyone is currently talking about the metaverse. Do hotels really need to get on board there now?Florian Müller: First of all, it’s important to know that Web 3.0 is more than just the metaverse. Web 3.0 is the iceberg, and the metaverse is...
Visiting a metaverse

Visiting a metaverse

by | 16.05.2022 | Industry, Spotlight

A virtual foray. The creative agency Schachzug, a company based in Erlangen, Bavaria, has created a digital world of experience for its long-standing client Fujitsu. The Fujitsu CX Lab serves as a virtual meeting place for customers and partners of the Japanese...
5 questions for Prof. Dr. Cornelia Zanger

5 questions for Prof. Dr. Cornelia Zanger

by | 16.05.2022 | Industry, Spotlight

CIM: Prof. Dr. Zanger, the event and trade fair industry offers great prospects for people, doesn’t it?Prof. Dr. Cornelia Zanger: Yes, absolutely. The event industry is relaunching now, and according to the latest R.I.F.E.L. study, 75 percent of companies have an...
5 Questions for Sabine Loos

5 Questions for Sabine Loos

by | 06.12.2021 | CIM 2021/4, Industry, Spotlight

CIM: Best of Events (BOE) has had a complete makeover. What can visitors expect from 19 to 20 January 2022 at Messe Dortmund?Sabine Loos: Above all, visitors to BOE 2022 can finally look forward to going to a live trade fair again – with exhibitors, a programme of...