Roland Lambrette, Professor of Temporary Architecture and Rector of the University of the Arts Bremen (HfK), on current challenges in creative room...read more
Events are about creating the most memorable moments. To achieve this, they must offer emotional experiences and all-embracing messages that resonate...read more
Off-the-peg solutions are no longer in vogue in an increasingly complex world. Creativity generates new ideas, reveals the big picture and secures...read more
turbulent times, which make us today question many conventions, often call for new approaches, perspectives and dynamic processes. The...
Even the MICE industry is suffering from the shortage of skilled ‧personnel. Employers are fighting for (young) talents. CPD and ‧mentoring...read more
How can both young and old benefit from mentoring? Dana Jiménez Herrera, a lecturer at Hotel School The Hague, spells it out: a good connection is...read more
The event industry is also affected by the general shortage of skilled employees. Employers wanting to attract and retain staff have to meet their...read more
Advocacy is to bridge the “partnership gap”. This requires clear goals, good storytelling and coalitions with other industries. – The meeting sector...read more