A virtual foray. The creative agency Schachzug, a company based in Erlangen, Bavaria, has created a digital world of experience for its long-standing...

CIM: Prof. Dr. Zanger, the event and trade fair industry offers great prospects for people, doesn’t it?

Prof. Dr. Cornelia Zanger: Yes, absolutely....

CIM: Best of Events (BOE) has had a complete makeover. What can visitors expect from 19 to 20 January 2022 at Messe Dortmund?

Sabine Loos: Above all,...

A wonderful time. Don’t worry, this is not a farewell. We can leave our tissues in our pockets. I’ve had the privilege of writing this column since...

CIM: What are the most important innovations for you, as an expert in live communication, at the first IAA Mobility?

Astrid Schormann: Having evolved...

Virtual meetings. The Heidelberg-based digital agency imc marketing & consult laid on a special kind of event experience at Business Messe Mannheim in...

The rules enabling us to open up are on everyone’s lips, but a bolder approach was needed at an earlier stage. The opportunity has been lost now for...

With inflatable tents and walls, QuickSpace offers new and flexible ideas for spaces at trade fairs and other events.

The success story of digital events has revitalised the industry. Designed spaces, often reflecting their destination, are still essential for...