Product
Stories for destinations
Convention bureaus are using local networks and launching innovative destination marketing campaigns. Passion and creativity are often as effective as large budgets.
Meeting place for planners
Make important contacts and share industry expertise: International and regional meeting fairs invite event professionals to get together and network in 2020.
Heated atmosphere
Climate change was a big topic at the 92nd DGN congress in Stuttgart. There was much talk of how people had travelled to the event. By train or plane or: Good versus evil?
Global markets in view
German trade fairs set standards. Successful offshoots abroad and new international players are injecting dynamism. There is a big trend towards emotionalisation.
Digital economy live event
Dr Jochen Köckler, Chairman of Deutsche Messe AG, and Stefan Köster, Head of the Guest Events Department, explain the Smart Venue Concept in Hanover.
Almost anything goes
Germany’s convention centres benefit from leading trade fairs, but face different challenges. The “Seven Centers” focus on the future.
Responsible hospitality
Empty plastic bottles and half-full disposable plates that end up in the bin – an image that is typical of many events. A rethink is underway for the industry.
More space, sharper profile
Convention centres are expanding and establishing conventions based on local expertise. Renovation projects are improving sustainability. Hybrid events are on the way.
Creative meeting concepts
Hotels are adopting a personal approach and providing an innovative ambience – a real experience. The hotel lobby is taking on a new role as a meeting and co-working space.
Hotel industry trends
Hotel companies are expanding and launching new products. The meetings segment needs revenue management. A commitment to sustainability is the order of the day.
New openings galore
Holiday clubs and theme parks are locations with a wow factor and extraordinary tie-in activities. However, their offerings for events could be better known.
Interaction has to make sense
Doreen Biskup, Vice-Chair of the VDVO, a German association of event organisers, on interactive...
Unique, versatile spaces
Venues are demonstrating creativity and versatility, combining modern design with tradition or industrial chic with a Mediterranean ambience – for new event formats.
More interactive events
Expectations of events are changing. Participants often, and increasingly, want to be actively involved in them. Digital tools facilitate communication and interaction.
Mission: new spaces
Meetings need ideal room concepts and tailored architecture. Leading the way are new centres with new formats and people whose mission is to fill them with life.
