Five questions for Astrid Schormann

Five questions for Astrid Schormann

by | 20.09.2021 | CIM 2021/3, Industry, Spotlight

CIM: What are the most important innovations for you, as an expert in live communication, at the first IAA Mobility?Astrid Schormann: Having evolved from a pure motor show into a wide-ranging mobility platform with different stages and lounges, the focus is finally on...
Attending an event as an Avatar

Attending an event as an Avatar

by | 20.09.2021 | Agencies, CIM 2021/3, Spotlight

Virtual meetings. The Heidelberg-based digital agency imc marketing & consult laid on a special kind of event experience at Business Messe Mannheim in July. The event took place on the online meeting platform gather.town, which enables participants to attend as an...
Rules for starting up again

Rules for starting up again

by | 20.09.2021 | CIM 2021/3, Industry, Spotlight

Late-summer brooding. After 18 months of being closed, clubs and discotheques in Berlin are now open again to the vaccinated and those who have recovered from Covid – without a mask, without social distancing, almost like it used to be. That’s great, of course,...
Changing requirements

Changing requirements

by | 20.09.2021 | CIM 2021/3, Focus, Industry

CIM: Mr Nijenhuis, do we need to rethink event venues?Viktor Nijenhuis: Since the pandemic, there has been a huge transformation in the planning and organisation of events. Right from the outset, we saw that there was a necessity to run virtual events. The quality of...
Design, space, experience

Design, space, experience

by | 20.09.2021 | CIM 2021/3, Focus, Industry

Rethinking. Finally, there seems to be space again for meeting face to face and sharing knowledge at in-person events. Offered as alternatives, virtual and hybrid formats can never fully replace a culture of live experiences and encounters. But, on the pro side, their...