Spotlight

CIM: Mr. Müller, everyone is currently talking about the metaverse. Do hotels really need to get on board there now?

Florian Müller: First of all,...

A virtual foray. The creative agency Schachzug, a company based in Erlangen, Bavaria, has created a digital world of experience for its long-standing...

CIM: Prof. Dr. Zanger, the event and trade fair industry offers great prospects for people, doesn’t it?

Prof. Dr. Cornelia Zanger: Yes, absolutely....

CIM: Best of Events (BOE) has had a complete makeover. What can visitors expect from 19 to 20 January 2022 at Messe Dortmund?

Sabine Loos: Above all,...

A wonderful time. Don’t worry, this is not a farewell. We can leave our tissues in our pockets. I’ve had the privilege of writing this column since...

CIM: What are the most important innovations for you, as an expert in live communication, at the first IAA Mobility?

Astrid Schormann: Having evolved...

Virtual meetings. The Heidelberg-based digital agency imc marketing & consult laid on a special kind of event experience at Business Messe Mannheim in...

The rules enabling us to open up are on everyone’s lips, but a bolder approach was needed at an earlier stage. The opportunity has been lost now for...

CIM: The DGHO conference was held online for the first time. How well was it received by the participants?
Iwe Siems: Very well. Many of them were...