Attending an event as an Avatar

Attending an event as an Avatar

Virtual meetings. The Heidelberg-based digital agency imc marketing & consult laid on a special kind of event experience at Business Messe Mannheim in July. The event took place on the online meeting platform gather.town, which enables participants to attend as an...
Rules for starting up again

Rules for starting up again

Late-summer brooding. After 18 months of being closed, clubs and discotheques in Berlin are now open again to the vaccinated and those who have recovered from Covid – without a mask, without social distancing, almost like it used to be. That’s great, of course,...
Five questions for Astrid Schormann

Five questions for Astrid Schormann

CIM: What are the most important innovations for you, as an expert in live communication, at the first IAA Mobility?Astrid Schormann: Having evolved from a pure motor show into a wide-ranging mobility platform with different stages and lounges, the focus is finally on...
Five questions for Iwe Siems

Five questions for Iwe Siems

CIM: The DGHO conference was held online for the first time. How well was it received by the participants? Iwe Siems: Very well. Many of them were thankful that this important German-language educational oncology conference was able to take place at all. We managed to...
Under new circumstances

Under new circumstances

Vision. What will trade fairs look like in future – and how can distancing and hygiene rules be incorporated into cutting-edge modern design? The experts at the Neuss-based interior design agency Heilight, which has a particular focus on designing rooms for trade...
From product to customer mentality

From product to customer mentality

Multicoloured. “A strong portfolio for global growth with a focus on luxury, lifestyle and North America,” said Chris Cahill. The chairman and deputy CEO of Accor Hotels was speaking at the 2019 Global Meeting Exchange (more on cimunity.com) at the Fairmont Le...