IACC releases 2019 Meeting Room of the Future Report

Monday, 17.06.2019
IACC has relased the 2019 edition of its annual Meeting Room of the Future report. The report reveals that ethical operations and sustainable practices will be one of the most important areas of focus for venues by 2024. According to the report’s findings, food waste at meetings and events is a big concern. 62% of […]
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IACC has relased the 2019 edition of its annual Meeting Room of the Future report.

The report reveals that ethical operations and sustainable practices will be one of the most important areas of focus for venues by 2024. According to the report’s findings, food waste at meetings and events is a big concern. 62% of respondents said that they will look at how a venue manages its food waste before booking. Meanwhile, dietary requirements have remained the number one priority in food and beverage for meeting planners in 2019.

Another key topic is cyber security, with 27% of respondents stating that it will become a greater priority in the next three to five years. 76% of meeting planners say that they are concerned about cyber security when implementing new technologies into their events. The report also found that experience creation has continued to grow due to an influx of new generations both attending events and planning them.

IACC’s Meeting Room of the Future report brings together insights from over 250 meeting planners from five different continents to gain insights from global venue operators, industry experts and suppliers, with the goal of understanding how they are responding to the changing expectations and needs of meeting planners, as identified in the 2019 survey of buyers.

To download the full report, click here.