Messe Berlin has announced the establishment of Messe Berlin India, a wholly owned subsidiary headquartered in the Delhi NCR region. The move underlines the company’s long-term strategy to expand in India by developing regional business opportunities, with a primary focus on ITB India and related industry segments.

Strategic Expansion in the Indian Trade Fair Sector

Messe Berlin India will act as the company’s official local office, supporting exhibitor acquisition, partnership development, and customer engagement. The subsidiary also aims to initiate new projects tailored to Indian market needs. ITB India, launched in 2023 and held annually in Mumbai, remains a key event in the portfolio, complemented by MICE Show India, Travel Tech India, and the ITB India Conference.