CityDNA and SITE have entered a formal partnership to bridge the fields of urban destination promotion and incentive travel. Central to the initiative is SITE’s support for the CityDNA Summer School, which will hold its 39th edition in Luxembourg from 25–29 August 2025. The aim is to broaden the programme’s visibility and enhance its reach among emerging professionals in Europe and globally.

Joint Capacity-Building in the Visitor Economy

The partnership brings together two established networks in the meetings and events industry, both with longstanding commitments to talent development. SITE’s Young Leaders Programme and CityDNA’s educational initiatives will jointly foster knowledge exchange, support early-career professionals, and encourage cross-sector collaboration to strengthen the visitor economy.