SITE NITE Europe 2025 Draws 500 Incentive Travel Pros

Monday, 26.05.2025
SITE NITE Europe 2025 set a new attendance record with 500 incentive travel professionals gathered at Depot 1899 in Frankfurt. The event also launched the compnay’s new “chapter-lite” affiliate membership model to expand its global community.
People dining outside in the evening under large umbrellas

This year’s event took place in the atmospheric surroundings of Depot 1899. Picture: Butino

Held on the eve of IMEX Frankfurt, SITE NITE Europe 2025 brought together a mix of buyers and suppliers in an informal setting designed to foster networking and cultural exchange. Attendees experienced an evening of refreshments and peer-to-peer discussions in the venue’s repurposed tram depot setting.

Expanding Membership with SITE Affiliates

During the event, the company unveiled its “chapter-lite” membership tier—SITE affiliates—which enables smaller regional groups to form official affiliates under SITE’s guidance. SITE Italy became the first affiliate, led by local industry representatives, marking an initial step in broadening the company’s global reach and local engagement.