Melbourne, Australia has been selected to host the 2025 UFI Asia Pacific (AP) Conference. The announcement was made during the UFI AP 2024 Conference in Macau, with the Melbourne Convention and Exhibition Centre (MCEC) securing the event with the support of the Melbourne Convention Bureau (MCB). UFI, the global association of the exhibition industry, has a membership of over 850 organisations in 87 countries and regions, representing more than 50,000 professionals. This year’s UFI AP Conference attracted nearly 300 industry leaders from 22 countries.

“Putting Melbourne on the global stage”

The conference is scheduled for 13-14 February 2025 and will coincide with the Asia-Pacific Incentives and Meetings Event (AIME) at MCEC from 10-12 February 2025. In addition, the Australian Business Events Association (ABEA) will hold a meeting at MCEC in the same week. The co-location of these events is designed to maximise value for international delegates while putting Melbourne on the global stage. AIME 2024, the largest event in a decade, welcomed over 570 exhibitors, 600 hosted buyers and over 4,000 visitors.

“As the premier event destination in the region, we’re thrilled to be the principal partner for the 2025 UFI Asia Pacific Conference at MCEC during what will now be a momentous week for the business events industry in the Asia Pacific region. Coordinating these three events to be held in the same week and in the same location is an incredible outcome achieved through outstanding collaboration and partnership”, says Melbourne Convention and Exhibition Centre Chief Executive Natalie O’Brien.