Investment. Business Events Australia (BEA) is increasing its space by 50% and including three of Australia’s leading national destination marketing companies (DMCs) on its stand. Head of Business Events Australia, Joyce DiMascio, said that Business Events Australia was delighted to again participate in AIME:   “AIME is a critical event for us. Each year at AIME we try to add value to our offering. This year we have invited three DMCs to share our space at to strengthen our commercial foundations. The DMCs are ID Australia, Encore Business Tourism and Tour Hosts.”

DiMascio said that 2009 is not a year in which to be complacent. “This is an extraordinary time for the industry. While our feedback to date shows that corporates and associations are still planning meetings and incentives, everyone is preparing for a softening of business. We have not detected a reluctance to consider Australia and we are still writing new business. “AIME brings buyers to Australia and one of our greatest challenges is to overcome the buyer’s perceived barriers to Australia of distance, time and cost.” www.aime.com.au,www.businessevents.australia.com