The Antwerp Convention Bureau (ACB) unveiled its Association Sector Ambassador Programme at a preview event held at AMUZ, a renowned concert hall in the heart of the city. The evening brought together a distinguished group of initial ambassadors, industry stakeholders, and city officials to celebrate the initiative’s mission to promote Antwerp as a premier destination for international conferences.

Building Antwerp’s Global Conference Profile

Launched following the ACB’s remarkable success since its establishment in 2023, the Ambassador Programme aims to leverage local expertise and global connections across Antwerp’s key industries—port and logistics, medical innovation, and chemicals. The programme, formally launching in spring 2025, will focus on cultivating strategic partnerships and strengthening Antwerp’s reputation for hosting world-class association events. Ambassadors will act as advocates, fostering economic growth and intellectual collaboration within the city’s core sectors.