ASM Global has named Santiago Olea as General Manager of the King Abdullah Financial District (KAFD) Conference Center in Riyadh. With over a decade of experience in the sports, entertainment, and venue management sectors across the Middle East, Santiago will lead the venue’s operations and strategic planning, aiming for top-tier customer satisfaction and event delivery. His previous roles include Chief Operating Officer for MBC Events and venue management at Live Nation, where he specialized in driving international standards in event production and customer service.

Middle East Expertise to Elevate KAFD Conference Center

Paul Sergeant, ASM Global Executive Vice President for Asia & MENA, highlighted Santiago’s extensive regional experience as key to elevating the KAFD Conference Center into a premier international venue. Santiago expressed enthusiasm for the opportunity to shape the future of Riyadh’s event industry and build strong local partnerships with event organizers.