ASM Global has been appointed as the managers of the King Abdullah Financial District (KAFD) Conference Centre in Riyadh, Saudi Arabia, through a strategic partnership with KAFD DMC.

The Conference Centre, known for its architectural design and versatile facilities, aims to become a premier venue for international events under ASM Global’s leadership. With 1.6 million square meters and state-of-the-art features including a banquet hall, auditorium, and outdoor plazas, the Centre is poised to host various types of gatherings.

ASM Global emphasizes, its commitment “to excellence in venue management, event production, and customer service aligns perfectly with the KAFD Convention Centre’s vision of becoming a global event destination. With ASM Global MENA’s extensive global network, expertise, and industry-leading technology, we aim to provide event organizers with the tools and support they need to host successful and memorable events.”

According to a press release, the partnership reflects the shared vision of both parties to contribute to Saudi Arabia’s tourism goals. Gautam Sashittal, CEO of KAFD DMC stated: “As the world ushers in a new era of global connectivity and transformative events, we’re filled with enthusiasm and anticipation about this partnership. Notably, Saudi Arabia’s tourism sector has recently elevated its 2030 target to host 150 million visitors. […] Riyadh, in line with a steady annual growth rate of 3.5%, anticipates a demographic surge, projecting a population of 10.5 million by 2030. Therefore, this collaboration underscores our commitment to delivering unparalleled event experiences within an integrated and comprehensive business and lifestyle destination, by working diligently with all concerned parties, in order to achieve the ambitious goals of Vision 2030”.