The German Trade Fair Association AUMA has published a study on the information behaviour of trade visitors at international fairs. According to this study, 48 per cent seek information on novelties, 41 per cent want to gain some general market orientation, one-third seek further education, and 29 per cent want to share experiences. Interviews were conducted with 4,200 trade visitors at 50 fairs. www.auma-messen.de