Melbourne. Tourism Australia has launched a new brand campaign aimed at corporate meeting and event planners to position Australia as destination for business events. The campaign, launched at AIME 2012 in Melbourne, follows in the footsteps of Tourism Australia’s consumer marketing campaign “There’s Nothing Like Australia” and is supported by the launch of a new business events website. The new site, www.businessevents.australia.com, is described as a one stop shop for event planners, specifically tailored to meet their needs. Visitors to the site can browse suggested itineraries, find out more about products and venues throughout the country, download fact sheets and be inspired by case studies of previous business events in Australia. “What makes us the best place in the world for business events is our total package: our people, infrastructure, remarkable experiences and our track record of delivering world-class events,” said Tourism Australia Managing Director, Andrew McEvoy. 

www.businessevents.australia.com