Rimini. The 28th BTC, the Italian trade show for the meetings, events, conferences, incentive travel and business tourism industry, opens this morning at the Fiera di Rimini Exhibition Centre, for two days of business, education and professional networking. 250 Italian and international exhibitors representing the whole conference supply chain are attending BTC. Among the international destinations represented are San Marino, Serbia, India, Cuba, South Korea, Las Vegas and the Seychelles. More than 200 hosted buyers are attending the show. The seminars are expected to register excellent attendance: all the places available at many seminars have already been taken during the online registration phase in the weeks before the show. Scheduled for today are seminars with subjects like “The ‘new reality’ in the meetings industry”, “Mobile applications and web tools for event organisation” or “What corporate clients look for”.
