Experts’ Corner: Five Questions for Deborah Rothe

Experts’ Corner: Five Questions for Deborah Rothe

by | 03.03.2023 | Industry, Spotlight

How important is the MICE industry at ITB Berlin?MICE has always been an important part of ITB Berlin, as has business travel. The VDVO [a German association of decision-makers in the meeting and event industry], our official MICE partner, will have a big presence at...
Five Questions for Florian Müller

Five Questions for Florian Müller

by | 10.11.2022 | Industry, Spotlight

CIM: Mr. Müller, everyone is currently talking about the metaverse. Do hotels really need to get on board there now?Florian Müller: First of all, it’s important to know that Web 3.0 is more than just the metaverse. Web 3.0 is the iceberg, and the metaverse is...
SEC Welcomes Global Congress to Scotland for the First Time

SEC Welcomes Global Congress to Scotland for the First Time

by | 28.07.2022 | Destination

The Scottish Event Campus (SEC) is set to welcome the 22nd World Congress of Soil Science, reportedly marking the first time it has returned to the UK since 1935. Attracting 3,000 soil scientists from across the globe, the event entitled Soil Science – Crossing...
Abu Dhabi Teams Up With SITE To Enhance Incentive Travels

Abu Dhabi Teams Up With SITE To Enhance Incentive Travels

by | 21.06.2022 | Destination

The Abu Dhabi Convention and Exhibition Bureau (ADCEB), part of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), has signed a strategic partnership with the Society of Incentive Travel Excellence (SITE) to enable employees and key stakeholders to...
Visiting a metaverse

Visiting a metaverse

by | 16.05.2022 | Industry, Spotlight

A virtual foray. The creative agency Schachzug, a company based in Erlangen, Bavaria, has created a digital world of experience for its long-standing client Fujitsu. The Fujitsu CX Lab serves as a virtual meeting place for customers and partners of the Japanese...
5 questions for Prof. Dr. Cornelia Zanger

5 questions for Prof. Dr. Cornelia Zanger

by | 16.05.2022 | Industry, Spotlight

CIM: Prof. Dr. Zanger, the event and trade fair industry offers great prospects for people, doesn’t it?Prof. Dr. Cornelia Zanger: Yes, absolutely. The event industry is relaunching now, and according to the latest R.I.F.E.L. study, 75 percent of companies have an...