CONFIDA, the Italian Vending Service Association, has entered into a strategic partnership with the Italian Exhibition Group (IEG) to further develop the Venditalia show, the premier trade exhibition for the vending industry in Europe. This collaboration will see the establishment of a new company responsible for organizing future editions of Venditalia, beginning in spring 2026, at the Rimini Expo Centre. The agreement has been officially approved by both parties, including the Board of the Expo Centre and CONFIDA’s shareholders.

Strengthening the Venditalia Brand

The 13th edition of Venditalia, held recently, attracted 22,300 trade visitors—10% more than in 2022—and featured 300 exhibitors, with 40% coming from international markets such as France, Spain, Germany, and the UK. Venditalia has established itself as a significant event in the vending sector, showcasing a wide range of vending machines, products, and services, while also providing a comprehensive program of meetings and conferences that address industry challenges. The vending sector in Italy generated a turnover of €2 billion in 2023 and boasts the largest fleet of vending machines in Europe, reflecting its leadership in the industry.