Beijing. CIBTM, the China Incentive Business Travel and Meetings Exhibition has announced that the Beijing Tourism Administration (BTA) is to provide substantial support & endorsement as the host destination to the event which is bound to take place from 8 til 10 September 2009 at Beijing’s new state of the art China National Convention Centre (CNCC).
At the same time, Paul Kennedy MBE, Group Exhibitions Director for Reed Travel Exhibitions Meeting and Incentives portfolio has become an advisor to the Beijing Tourism Administration. This role will last for 2 years and provides strategic advice to help accelerate the development and standards of Beijing’s tourism industry, and to assist with the growth of inbound travel with specific relevance to the meetings, incentives, conferences and events (MICE) industry.
CIBTM is the key MICE platform for the city of Beijing and China and BTA considers the event a key opportunity to maximise awareness of the Olympic legacy along with the infrastructure now in place to enhance the city’s status as a world-class meetings and incentives destination
In order to achieve specific goals relating to its post Olympic tourism strategy, BTA’s partnership adds a significant level of resource behind CIBTM which will look to create an enhanced programme of education, experiential and business generating activities both on and off the show floor.
Through BTA’s support, CIBTM will create a broader Hosted Buyer programme, deliver a series of high quality networking events and bring together the widest ever range of Beijing-based MICE (meetings industry) tourism suppliers and operators under a Beijing Pavilion.
“The China Incentive Business Travel and Meetings Exhibition (CIBTM) is a leading MICE exhibition in China. We are glad that Reed Travel Exhibitions chooses Beijing, the city that successfully held the 2008 Olympic Games, as the place for CIBTM. Reed Travel Exhibitions is the most famous international organizer of travel exhibitions.
“What’s more, Mr. Paul Kennedy serves as a Tourism Adviser to Beijing Tourism Industry Development appointed by the Mayor of Beijing. By our joint efforts in holding CIBTM this year and in the future, we are expecting to make CIBTM a renowned international MICE show and develop Beijing into one of the top MICE destinations in the world.” Said Ms. Xiaoyuan Gu, Deputy Director-General, Beijing Tourism Administration
“We are thrilled that the BTA have backed CIBTM in such a positive way. The host city has a crucial role to play in the development of all our IBTM events and with their direct endorsement & support, I fully expect CIBTM to become a driver behind the growth of the Meetings industry within Beijing & China”, said Graeme Barnett, Exhibition Director, CIBTM. www.cibtm.com
