Frankfurt. A strong run-up to the opening of IMEX 2010 on May 25th has seen a significant number of new exhibitors deciding to take space at the Frankfurt trade show plus an upturn in stand increases from existing exhibitors. 62 exhibitors have increased the size of their stands compared to 2009 and a total of 29 new stands with hundreds of new exhibitors will be present. In addition 45 new hosted buyer groups have been confirmed since last year which puts the show on target to exceed their 2009 hosted buyer figures of 3,779. All buyers are also guaranteed to stay longer at the show this year thanks to a combination of new travel arrangements and new fam trips both before and after the show.
As IMEX Group Chairman, Ray Bloom, comments: “Now that the first quarter of the year is nearly complete we have seen a fresh surge of interest. We often speak about the importance of sentiment in this industry, but now more than ever we are beginning to see real optimism returning – and the marketing and promotional behavior from exhibitors to prove it. There has been a marked change in demand during this first quarter and it is not confined to a couple of regions or market sectors. It’s across the board.”
