Crystal Interactive, an audience engagement specialist based in the UK, has boosted its presence in Europe with the opening of a new office in Düsseldorf, Germany. As part of its ongoing expansion plans, the addition of the new office will enable Crystal to work with its German clients on their home soil and further develop its client base across continental Europe, Chris Elmitt, Managing Director at Crystal Interactive says. Crystal is now actively recruiting event professionals in Germany.

“We have been working extensively in Germany for many years and to have dedicated support on the ground will provide an even smoother experience for our clients”, Elmitt says. “Germany is one of the world’s largest conference and events markets, and we view the DACH region as a vital strategic market that will give us the space to grow in the future.”

Since its acquisition of IML Interactive in 2017, Crystal has continued to strengthen its position as leading full-service event technology company, building partnerships with selected event technology companies. 

Last year Crystal added Smart Wearables to the portfolio of audience engagement technology. Alongside Smart Wearables, Crystal Interactive will offer its Event App, Event Registration platform and Audience Response App.  All interactive event technologies are fully supported throughout the lifecycle of the event and deployed on-site by Crystal’s international team.