New York. Development Counsellors International (DCI) presents the findings of a survey of meeting planners entitled, “A View from Meeting Planners: Winning Strategies in Destination Marketing“. The survey reveals what places are perceived to be the best locations for meetings while also profiling best practices for securing those meetings.
Conducted by DCI, “Winning Strategies in Destination Marketing” analyzes the perceptions of North American meeting planners with global meeting planning responsibilities. “Competition among meeting locations is fierce. It’s more important than ever for destination marketing organizations to understand their audiences,” said DCI Senior Vice President and Partner, Karyl Leigh Barnes. “Our objective was to determine best practices in our industry by going directly to the meeting industry’s ‘customer’.”
The study surveyed 187 meeting planners who plan meetings outside of North American and measured key sources of influence, preferred industry conferences, sources of industry news, most effective marketing techniques, importance of educational/familiarization trips, ways in which meeting planners interact with destination marketing organizations, best countries for international meetings and best North American locations for meetings. The survey also shed light on which individuals make the ultimate decision on where to host a meeting.
Key Findings Include:
The entire study can be downloaded here as a PDF.