Washington. Responding to one of the most challenging years ever faced by the meeting, convention and exhibition industries, the Destination Marketing Association International (DMAI) has joined eight other leading industry associations under the Convention Industry Council (CIC) to develop a unique grassroots industry effort to promote the benefits of meeting face-to-face.
The multi-faceted campaign, “Face Time. It matters,” encourages organizations in the meetings and events industry to roll out the logo, theme and related marketing tools on their Web sites, in trade partner and consumer advertising, and at their meetings, shows and events.
In addition to the national survey of corporate and association meeting planners, the campaign is based on  in-depth personal interviews with the industry’s leading executives as well as focus groups consisting of corporate and association executives, business travelers and professional meeting planners.
Destination Marketing Association International (DMAI)is the world’s largest resource for official destination marketing organizations (DMOs). With offices in North America and Europe, DMAI is dedicated to improving the effectiveness of professionals from nearly 650 destination marketing organizations in over 30 countries. DMAI’s membership represents more than 2,500 DMO professionals, students, educators, and industry vendors and partners. Providing cutting-edge educational resources, networking opportunities and marketing benefits, the association has worked to enhance the professionalism, effectiveness and image of DMOs since 1914. 
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