Sport. “The event potential of the 150 most important athletic types” is a study by Prof. Cornelia Zanger, TU Chemnitz and Jochen Schweizer, Managing Director of Jochen Schweizer GmbH Munich. “The present study has been successful in developing an investigative design, making a representative investigation of event potential possible,” write the authors. “The potential of athletic events is up to 80 per cent unused.” The study explains in 208 pages which types of athletics possess what kind of fascination and attraction, as well as what interests whom most at what age, independent of gender. www.sporteventstudie.de