Barcelona. EIBTMhas announced that they will launch a new Innovation Zone for the 2013 show. The Innovation Zone will provide a unique and interactive showcase of the latest innovations impacting the meetings and events industry today and into the future.
this new area on the show floor, formerly known as the Future Events Experience, has been redesigned to feature a number of new initiatives including a stage for Spotlight Sessions (45 second elevator pitches for exhibitors), the Genius Hub, a showcase zone and play area for the Top-Ten Innovations and Wall of Fame.
Graeme Barnett, Reed Travel Exhibitions, EIBTM Senior Exhibition Director commented, “This is one area of the meetings industry that has progressed immeasurably and we see our focus becoming more and more visible and interactive each year. We have teamed up with a number of new partners and we are confident that the Innovation Zone will help take our meeting industry professionals and their implementation of technology to the next level.”
EIBTM is set to run a series of Spotlight Sessions over the course of the three-day show, which will provide technology suppliers with the opportunity to present 45-second ‘Elevator Pitches’ to attendees. The theme for the 45-second presentation will change each day, challenging innovators to find new and interesting ways in which to demonstrate their product and its application.
The Innovation Zone will also comprise the Genius Hub where meetings industry professionals can receive one-to-one advice from technology “geniuses” from event mobile applications to social media.
A key feature within the Innovation Zone will be a showcase of the Top-Ten Latest Innovations and a play area where meetings industry professionals will have the opportunity to discover and experience the top 10 innovations identified to impact and revolutionise the industry (the top-ten latest innovations will be announced soon).
Rosa Garriga Mora, Project Manager, EIBTM’s Innovation Area commented, “The Top 10 Innovations will provide a unique opportunity for attendees to experience, interact with and learn about meeting design innovations. This is an incredibly useful tool for meeting planners that want to know how meeting design elements influence in maximising ROI”
EIBTM 2013 will take place from 19th – 21st November, a week earlier than in previous years.