The global provider of cloud event management software and sourcing solutions, etouches, announced it has finalized the integration of Loopd technology to create a first of its kind solution to manage every aspect of the event & meeting lifecycle including unprecedented visibility into real-time performance of live events.
Combining an wearable smart badge with bi-directional CRM, data analytics, and mobile technology, Loopd transforms the attendee experience and provides data-driven insights that help meeting planners realize ROI and monetize their events.
Loopd offers three key components that help event planners enhance attendee engagement and realize event success:
Badge: Smart badges enable fast and easy contact exchange, content collection, and registration for attendees, while capturing attendee interactions, session attendance, event flow traffic, and more
App: With a branded, customized mobile event app, organizers can elevate the event experience for attendees, improve engagement, and increase post-event activity. Attendees can use networking features to discover nearby attendees and manage meeting requests.
Engagement & Analytics: Intuitive, in-browser analytics engine allows event organizers to measure and optimize the value and impact of their events. Incorporating the data collected by the App and Badge, the analytics engine helps organizers understand attendee activity, attendee journey at the event, engagement, and overall event performance.
Like the entire etouches event management platform, Loopd is highly flexible, allowing event planners to customize components and how they’re used based on the organizer’s budget and goals. Loopd Hubs are wireless sensors that can be placed at strategic points so organizers can see and measure attendance and traffic flow at a specific session or event. Organizers can easily deliver additional value to their attendees by providing event history, sponsor interactions, session information, speaker multimedia, contact information, and marketing collateral after the event – all collected with the Loopd Badge.
“Over the past several years, etouches has built out our event management solution through strategic technology acquisitions and product development with a focus on making events and meetings better for participants, planners, and sponsors,” said Shane Edmonds, CTO of etouches. “With the full power of our EMS platform and mobile event apps integrated with Loopd technology, etouches now offers an unrivaled solution that lets our customers measure every aspect of their event lifecycle, including onsite attendee engagement and satisfaction.”
