Report. A new report by Event Manager Blog (EventMB) reveals that for 90 percent of event professionals increasing engagement at events is a priority for their organisation. Yet 54 percent of event professionals also indicate a general level of satisfaction with the level of engagement achieved, the research revealed, pointing to an uncertainty amongst event professionals over how to define engagement and therefore what levels of engagement are required at events.

Speakers in general fared well in the research, with percent of event organisers saying they believe attendees to be ‘happy’ with speakers’ presentations on the whole, although 54 percent believe their attendees want more interaction with speakers.

Julius Solaris (Photo), founder of EventMB and report author, comments: “Engagement must be the most overused word in the event industry. With this report we wanted to find out what planners actually think about engagement at their events and why it matters in an event planning context.”

The report also includes an overview of the technology available to help with engagement levels at events.

The free report is now publically available from www.eventmanagerblog.com.