The gathering provided a platform for international convention organizers to connect with local industry representatives. It showcased Bahrain’s potential as a host for global meetings and highlighted the role of local associations in attracting international events.

Bahrain Enhances Position in the Global MICE Sector

The event included technical tours of prominent Bahraini institutions and cultural landmarks, offering insights into the country’s infrastructure and tourism assets. Sara Ahmed Buhiji, CEO of the Bahrain Tourism and Exhibitions Authority (BTEA), noted that the event aligns with Bahrain’s Tourism Strategy (2022–2026) to develop its MICE industry and attract more international events. The partnership with ICCA further supports these efforts by enhancing Bahrain’s visibility and fostering connections with key industry stakeholders.