The Hamburg agency Foote Cone & Belding (FCBi) created a show for Vaillant’s stand at the ISH trade fair in mid-March. Four artists conveyed the Remscheid-based company’s message in a six-minute performance, working with specially designed costumes, songs, lighting and stage sets. The performance was followed by a brief product presentation. www.fcbi.de
The Hamburg agency Foote Cone & Belding (FCBi) created a show for Vaillant’s stand at the ISH trade fair in mid-March. Four artists conveyed the Remscheid-based company’s message in a six-minute performance, working with specially designed costumes, songs, lighting and stage sets. The performance was followed by a brief product presentation. www.fcbi.de