IBTM has announced the first details of this year’s edition of IBTM World which will focus on “culture creation” as the business events world adapts to a more disparate working environment post-pandemic.

The organisers say the event, which will take place at the Fira Barcelona from the 29th of November to the 1st of December, will bring together attendees to discover how modern business challenges are creating opportunities across the industry, and explore the convergence of events and business culture.

“Business events are back to fill the gap they left”, announces David Thompson, Event Director at IBTM World. “This year, we’re looking at how the technology we are using, the experiences we are creating, and the destinations we are visiting create limitless cultures for businesses and incredible potential for events and deliver the opportunity for better business results.”

As part of its focus on creating culture, IBTM World 2022 will include the introduction of IBTM Cultural Roadshows. Designed to showcase different cultural destinations around the world, the roadshows will explore how destinations use their unique cultures to create huge potential for events.

IBTM World’s Knowledge Programme will focus on the event’s core cultural theme and include session tracks on connections, business, careers, brands and experiences. IBTM Accelerate will showcase innovative ideas with a roster of speakers delivering inspirational short talks.

IBTM World’s networking events will this year reflect the unique culture of different destinations, including the hugely popular Networking Hour on the show floor, Club Night, and the Welcome Reception on day one with food, live music and dancing.

To free up time in buyers’ schedules to allow them to attend educational sessions and meetings over the course of the event, this year the Corporate Buyer Programme and the Association Programme will take place the day before the official start of the event, on Monday 28 November.

To register, click here.