Amsterdam. At the ICCA Hybrid Workshop on the Future for Association Outsourcing, held on 4th July during ICCA’s annual Research, Sales and Marketing Programme in Amsterdam, it was found that associations and suppliers were not always in alignment when thinking about this topic, but that it was a critical, complex issue that all meetings industry suppliers need to understand better.  

Involving pre-workshop online interviews and surveys, live interaction with over 300 online participants in 43 countries (including a deliberately-scheduled ICCA workshop in Thailand and a dozen other online hubs where ICCA members gathered together to discuss the content of the seminar), and input from the on-site audience of 150 ICCA members, the session came to the following conclusions:

Recorded videos of the event will be available on the Hybrid Workshop website www.hybrid.iccaworld.com on 14 July.